CREATING THE LINK BETWEEN FASHION AND VAPE
In 2010, when we tested the first models of electronic cigarettes on the market, and as very regular smokers, we were amazed by their effectiveness and the results obtained to fill the nicotine gap.
However, we found the equipment complex to use, heavy and above all without visual appeal.
We very quickly thought that this novelty would become of public utility but also that it would be used as a fashion accessory. It was therefore more than necessary to take into account its look and design in order to make it attractive and so that it could be used with pride.
We set to work always keeping visual appeal, efficiency and ease of use in mind. We also carried out various placebo operations and noticed that almost 50% of cigarette addiction is a gestural addiction and not a nicotine addiction. Performing the same gestures thousands of times for years creates psychological discomfort when suddenly stopping smoking.
After several months of design and testing, we have finalized a first model: SMARTY Q BLACK, the first slim e-cigarette, using pre-filled, sealed and sterilized cartridges and requiring no handling of liquid or any learning to use.
Like a traditional cigarette, it only takes 2 gestures to put it into use: screw on a cartridge and inhale VS light a cigarette and inhale. We reduced it in size so that it could be held between two fingers and we made it automatic, you just have to inhale to activate it.
We put it on the market and were quickly spotted by several media and reputable brands, here are some examples:
NEW YORK TIMES Thursday Style:
The Smarty Q BLACK Capsule Electronic Cigarette has been selected as the most market glamor by the New York Times Style Edition.
http://www. nytimes. com/2013/08/08/fashion/smoking-is-back-without-the-stigma. html?pagewanted=1&_r=2&ref=style
DTLUX MAGAZINE SPAIN:
Olivier Girard, CEO of Smarty Q, in an interview in the DTLUX to develop the link between fashion and this new concept of electronic cigarette.
Many thanks to GQ for featuring us in their Taiwan edition!
We are proud to have succeeded in developing models of electronic cigarettes with capsules finally adapted to all smokers, effective and elegant!
Discover our two flagship models here: Smarty Q and XO HAVANA
And find us on GQ Taiwan:
LOUIS VUITTON PARIS GUIDE:
Proud also to have been spotted and mentioned in the Louis Vuitton guide bringing together renowned brands and brands.
Colette Paris Saint Honoré:
The essential “colette” brand on rue du Faubourg Saint Honoré was the first to trust us and to integrate our models among the hundreds of incredible and artistic novelties present continuously in its concept store. We are really proud to have created a clientele there and thank you to Colette for making us known around the world.